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Fractional CFO Advisory

Financial leadership for the whole business.

You know your craft. My role is to help you understand the business built around it. I connect the financial picture to decisions about pricing, cash flow, hiring, equipment and funding, with your goals and available resources in view. You gain financial leadership, a patient teacher, and an accountability partner without hiring a full-time CFO.

A partnership that supported growth

During an eight-year fractional engagement, I helped a concrete contractor grow from approximately $1 million to $20 million in annual revenue. I guided the transition from residential to commercial construction, helping increase gross margins from approximately 15–20% to 25–40% at both the project and company-wide levels. Net profit also improved significantly. My role included pricing, financial planning, and operational decision support.


Alongside financial leadership, I helped structure daily operations, improve field-to-office communication, and train team members to become more capable in their roles. The owner remained actively involved while gaining more time to enjoy his success.

Decision support grounded in reality

The lowest cost for a single project isn’t always the best choice for the company. I weigh financial tradeoffs alongside labor availability, crew capacity, client relationships, and other commitments to recommend a practical direction.

Capital planning and equipment decisions

Buying versus leasing. New versus used. I evaluate the investment against current work, committed projects, anticipated contracts, and resale conditions—considering both the opportunity and the downside if plans change.

Pricing that supports profitable work

I help clients understand fixed and variable costs and refine pricing to fit the market while supporting the business. For one client struggling to win projects, we lowered pricing with a 33% gross profit margin target. The result was more work awarded and stronger overall profitability.

Cash flow planning

Profit on paper doesn’t always mean cash is available. I forecast costs and incoming payments, review vendor terms and customer contracts, and identify funding gaps. For construction clients, I also review billing structures and schedules of values, including mobilization and demobilization costs.

Funding readiness and financing

I help clients establish lending relationships early, prepare financial information and forecasts, and evaluate financing terms. In one equipment refinancing engagement, I helped secure more favorable rates and terms that reduced monthly payments and total borrowing costs, freeing cash for operations.

Let’s talk about your next decision.

Start a conversation about the financial priorities behind your next move.

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Adler Accounting ADVISORY

(435) 429-2711 | rj@adlerccg.com

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